My love of fun drinks and the brand Polar influenced this social media campaign. The idea stems from Polar releasing a curated selection of seasonal drinks that a customer can get any season. These drinks, blend fruit and tea flavors, representing their respective seasons. Along with the idea, I made assets, compressed files, post designs, and a social media itinerary for the brand if the campaign were to go out.
Exploration Mood Boards
I explored aesthetics in modern marketing, season designs, and hand drawn illustrations to understand the direction I wanted to go. Polar markets their drinks with fun illustrations interacting with their product. I had the idea to take the polar bear in their logo and make it a mascot interacting with each season.
Mood Board 1
Mood Board 2
Mood Board 3
Social Media Posts
These are the posts used for Instagram and most general social medias like Twitter. I wanted to really highlight the mascot seeing the potential for it to be used in social media posts beyond this campaign.
Summer Instagram Story
Winter Instagram Story
Instagram Poll Story
Social Media Post 1
Social Media Post 2
